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What is the importance of social marketing for e-stores?

What is the importance of social marketing for e-stores?

What is the importance of social marketing for e-stores?

What is the importance of social marketing for e-stores?

E-commerce is characterized by its ability to achieve growth and expansion for different stores, and this is what makes stores shift from their presence on the ground, to establishing an online store to carry out their business. But in fact, in light of intense competition, the desired growth can only be achieved with a clear marketing vision of how to spread and reach potential customers. So how do you professionally prepare an online store marketing plan?

Online store marketing is the activities aimed at promoting your online store to customers online. Marketing for the online store is characterized by the presence of various marketing activities that contribute to attracting new customers to buy, as well as maintaining existing customers. The importance of e-marketing for e-stores is represented in the following points:

1. Reaching a larger base of potential customers

The main advantage of e-commerce is the increase in sales opportunities for customers in different places, as sales in physical stores are limited to a limited geographical range, according to the location of the store. But building an online store does not mean that you will actually reach all of these customers, but rather you have to make it easier for your customers to find and know your store.

The success of this is associated with relying on e-marketing, which helps you reach large numbers of potential customers for your store, and from different places as you wish. This can be done by using the different Media Paying strategies that allow you to target customers in detail, such as choosing the countries or cities in which you want your ads to appear, and specifying other data such as age, marital status, etc.

2. Manage the customer journey and influence customer decisions

Customer awareness has increased with regard to the purchase process, so there are different stages that the customer goes through until he makes the final decision to buy. One of the most important advantages of e-marketing for online stores is the opportunity to target the customer at various stages, by using marketing strategies that suit each stage.

For example, in the stage of awareness and recognition of your online store, your store blog can be relied upon to create content that is compatible with search engines SEO, so that customers reach you when they search for information in search engines. In the decision stage, a landing page can be created and special discounts and offers can be provided to the customer that influence the purchase decision.

3. Growth in sales

The role of e-marketing is not limited to increasing the number of potential customers, or managing the customer journey, but rather this translates into real growth in the sales of the online store. There are marketing strategies and ideas designed specifically for marketing the online store, such as alternative selling and cross selling strategies.

Cross selling is about proposing another group of products to the customer to buy, whether complementary or additional products related to the customers’ needs. When the customer decides to buy the product, they are automatically shown suggestions for other products with the use of a phrase such as (customers buy these products together).

As for the alternative sale, it is suitable for most service stores, and it depends on proposing a better version of the current product that the customer wants to buy. For example, if you offer one of the software services as a SaaS service in your store, and you sell it through various packages, through alternative selling, you will convince the customer to buy a higher package than the one he currently owns.

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