Learn this E-marketing plan in 6 steps
Step 1: Choose the right audience
When you think, who do you direct your products to? The standard answer would be for those who want and can buy it, but many do not. Some may be excited to start a business, without slowing down and thinking first, is there anyone who will buy my products? Can I access it?
In a study published by Harvard Business Review on the five stages of startup growth, the study indicated that the first stage should relate to answering the question: Can I provide a customer base for my products? More on that here: Can I reach them?
So what’s the point of marketing a great product to people who don’t care about it or care about it but don’t have the money to buy it. So it is very important that your e-marketing efforts are directed to a group that wants and is able to buy your product. And to conduct a nomination process that excludes all other groups from the general public and targets only this group.
Step Two: Know your customers well
Knowing your customers is not a simple or intuitive step so that you can define your customers in just one line, age, country, gender. Rather, it is a complex step, and I am not exaggerating if I say that it will eventually make you know your customers more than they know themselves.
Let me explain to you how:
- Search in the minds of your customers for 5 emotional triggers that motivate them to buy, which are pain, fear, hope, dream, and obstacle. Brainstorm and imagine yourself in their shoes, or design a survey using Google forms and send it to them via email. Record any information related to the five market drivers for your products.
- Use Google to search for topics related to your market, and read audience reviews and ratings for products in your category.
- Deal with an open mind while trying to understand your customers, do not put restrictions on your understanding, whatever their assumptions and the things that interest them, you should take them into consideration in your e-marketing plans.
Step Three: Define your goal
Financial expert Ramit Sethi, author of the 2009 best-selling book I Will Teach You To Be Rich, says that focusing on one goal increases the likelihood that you will be able to reach it.
Reducing goals may seem unpleasant to the enthusiasm of a beginning e-marketer, but focusing on the larger goal that you want to achieve when you use it, helps you grow step by step. Example: Do you want to build a mailing list of 500 users, or do you want to generate $10,000 in revenue?
Step Four: Calculate your expectations
(ROI) is the acronym that refers to the return on investment, and it is the essence of this step. Some e-marketing methods, such as search engine ads, for example, require financing, so in this step you have to answer the following question: Will I recover my money that I spend from the marketing method that I will use or not?
The expected return on investment will tell you whether to proceed down this path or change it to another path.
The expected return on investment can be calculated in the following way:
- Expected return on investment = expected revenue from e-marketing: its costs.
- In the field of e-marketing, the ratio of 5: 1 is a good ratio, which may vary according to the structure of your expenses and your field of work.
Step Five: Watch your competitors
The importance of this step comes not only because it gives you the opportunity to outperform your competitors, but also because it saves you a lot of trial and error at the beginning of using this type of marketing. As the saying goes, “You don’t have to reinvent the wheel,” but rather, “Start where everyone else left off.”
Watch your competitors in order to learn from their mistakes, and motivate them from their success experiences, and to discover areas that distinguish you from them and use them in your e-marketing for your business.
Here’s the surest way to keep tabs on them, get involved, act like you’re their customer, buy their products if possible, read other people’s reviews, browse their websites and sign up for their newsletter, note where and when you see their ads, and follow them on their social accounts. And if you want a little more “legitimate espionage,” use a tool like Alexa Competitive Analysis to analyze your competitors’ traffic and see how they perform in search engines.
Step Six: Draw a way to reach the goal
Example: Your goal for your e-marketing plan is to get 100 subscribers to your newsletter per month.
But the current rate of subscribers is only 50 per month, so in order to achieve your goal, you need to double the current subscription rate.
You can achieve this in two ways:
- The first is that you design a free catalog or book that requires your email address to be entered before uploading.
- The second: to double the number of visits to your site by using different options such as blogging or paid ads.