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How to develop marketing ideas

How to develop marketing ideas

How to develop marketing ideas

How to develop marketing ideas

Marketing ideas are simply the good use of marketing strategies and channels to achieve maximum effectiveness, and increase sales as much as possible, as in the ideas of alternative selling and cross selling. Therefore, it is important to ensure that you develop marketing ideas that suit your online store, with permanent renewal in each new plan. Examples of marketing ideas you can use on your store include

Marketing campaigns

A marketing campaign is a campaign organized to achieve a specific marketing objective over a specified period of time. For example, you will find many online stores organizing marketing campaigns during the White Friday period, to offer discounts and offers to customers. Whenever you have the opportunity, build a new marketing campaign, and add it as a basic idea to build a successful online store marketing plan.

Loyalty programmes

Loyalty programs are organized to encourage customers to return to your online store again, and to conduct more transactions, such as buying permanently from your store, or renewing the subscription periodically. Loyalty programs depend on giving your customers points for every action carried out in your store, and the customer can benefit from these points in different ways, such as obtaining gifts or free delivery service, and other ideas.

Customer testimonials

Most customers are looking for previous reviews of your products, as they influence their purchasing decisions. These customers believe that your previous customers have no interest in sharing their reviews of your products, and consider them evidence of the quality or poorness of your products. So, invest in previous customer testimonials to display on your product pages, to attract new customers.

The past three steps overlap together in their implementation, and you need marketing expertise to implement them with the required quality. Therefore, you can purchase e-marketing services from Souq.com, the largest Arab market for microservices, to obtain a professional e-store marketing plan, which includes choosing the best marketing strategies, channels and ideas suitable for your store.

Invest in tools

Developing a professional online store marketing plan requires having appropriate marketing tools to use. These tools give you efficient and effective performance, while helping you save some costs in marketing. Among the most important tools that you will benefit from are:

  • Marketing automation: Marketing automation tools make it easy to automate actions without human intervention, such as content scheduling tools, email marketing tools like new subscriber welcome messages, and automated chatbots that pop up to message customers when they enter a store.
  • Customer Relationship Management Systems: These systems make it easy to manage your entire customer service, as they collect all the data about your customers in one place.

Determine the schedule and monitor the appropriate budget for the plan

Your marketing plan is linked to the specified time period, with various and interrelated tasks in its implementation. Therefore, it is necessary to divide the tasks well over this period, by setting the implementation schedule, while identifying the people responsible for each task.

After that, you can monitor the appropriate budget to implement your plan and all its axes, whether the costs of marketing tools, paid advertising, or the services of Fiverr sellers. Be sure to calculate all the costs that you will incur during the implementation of the online store marketing plan, so that you are not surprised later at any additional costs that were not taken into account.

Study the results after implementing the marketing plan for the online store

In the final step, analyze the results of your marketing plan well, and study the effectiveness of the implemented marketing strategies and ideas, to develop and improve them sufficiently in the next plan. Compare the previously set marketing goals with what has already been done, to evaluate your success rate in implementing the plan.

In conclusion, the professional implementation of the past ten steps helps in building a successful online store marketing plan. So invest well in implementing each step with the required quality, and use the services of marketing experts on Fiverr, to help you create the perfect plan for marketing your online store.

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